Tips to ace app’s store Keyword Optimization

The developer, designers and content team is busy, you can’t argue about moment with legal team to achieve target and gain approval for website or app. Your time will be saved that is spent to find all possible ways to bribe website admin and approves changes to pay more attention as per requirements. Thus, in this article you will read all opportunities for Keyword Optimization that can save your precious time. You can review overall keyword ranking with help of Lindex or SEMRush.

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If you’re visionless by sort and search volume then you can see current keyword ranking for high volume however some pages deep in results. Traffic can show decent search volume. Some marketers call it accidental ranking. You can navigate this organic search section and can download keyword planner. Selecting keyword is main step if crafting any marketing strategy for Android & iOS apps. Search engine of app store is vital channel of discovery thus selecting the right keyword guarantees a greater number of downloads and more exposure. Now, we will explain 6 important tips that will help you in Apps store Keyword Optimization.        

  • Selecting the right keywords (keyword optimization)

This is most important question in ASO (Apps store optimization), that how to choose a keyword? At initial stage, it can be simple- you can look at statistics. What is difficult and where to look? However, some newbies selects a keyword on basis of how many searches it can get, you can choose a right path. Actually, what matters is completion and relevance. It’s main feature that you can select keyword which is relevant for mobile app and specific for niche instead of popular once. Now think about competition. You can get millions searches on weekly basis, look for keywords that may get you to main results.    

For example, Appcodes, AppTweak and MobileDevHQ etc.

  • Add a strongest keyword for app’s name

There are many reasons why app’s name is extremely important. To begin with, the main thing audience can see after app’s name and icons. Thus, you should confirm that app’s name communicates what is about? You must include some keywords that tell what an app or game does to grab user’s attraction and make your item relevant. The words you will add in app’s name will perform same as keyword mentioned in list. You need to manage balance in branding and keyword.      

  • Use Digits for Numbers

In apple’s store, you can see possibilities to list your keyword. You can use it. You may consider with help of digits for numbers not names. If you are using ‘9’ then make sure you are using a digit, not the name as ‘nine’. It’s reason is very simple that Apple’s store will search for both ‘nine’ and 9.

  • Avoid repetition

Another guideline is not repeating the words. For example, you are finding for main pharse such as ‘effective dog training; and ‘easy dog command’, you should not repeat word of ‘dog’. Your keyword must be like this- training, dog, commands, easy, effective.

  • Selecting shorter keyword

If you want to replace a keyword with 2 shorter keywords, so you can see all possible search results to get top ranking position. Now add more keywords, it should be relevant not length of word. Also choose shorter keywords and don’t use commas.

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